Big Bazaar, one of India’s largest retail chains, launched its Big Bazaar online shopping app and website in 2012 to complement its massive network of physical stores across the country. The app and website were designed to make the Big Bazaar shopping experience easily accessible anytime, anywhere via mobile devices or computers.
The Big Bazaar online shopping app and website allow customers to browse and purchase over 200,000 products across grocery, fashion, home furnishings, electronics and more. Some key features of the app include:
Easy Search and Browse
Intuitive categories and search make it simple to find desired products. Product listings display images, prices, ratings, reviews and more. Shoppers can filter and sort products easily.
Personalized Recommendations – The app provides personalized recommendations based on individual customer’s browsing and purchase history. This helps customers discover new products they may like.
Easy Checkout
The checkout process is designed for speed and convenience. Shoppers can store payment information or pay as a guest. Various payment methods are accepted including credit cards, debit cards, net banking, e-wallets and cash on delivery.
Order Tracking
Customers can easily track the status of their orders in real-time. The app provides estimated delivery dates and sends notifications when the order is out for delivery or delivered.
Wishlists
Customers can create multiple wishlists to save products for future consideration. Wishlists can be shared with friends and family.
Rewards Program
The app has an integrated loyalty program that lets customers earn reward points on purchases. Points can be redeemed on future orders for discounts and deals.
Notifications
Customers can opt-in for notifications on new product arrivals, deals, sales and more. This makes it easy to stay updated on relevant offers.
Easy Returns
Purchases can be easily returned or exchanged via the app or website within the return window. The process is simplified for customer convenience.
Big Bazaar Store Locator
Customers can use the store locator to find the nearest physical Big Bazaar stores. Some stores support click & collect for online orders.
Being a native mobile app, it includes features like Touch ID integration, app shortcuts, optimized performance for iOS and Android, and push notifications to enhance the user experience.
For first-time users, the app offers simplified onboarding and account creation. Returning customers can sign in quickly. User profiles store order history, payment information, addresses and other details to expedite shopping.
The app follows modern best practices for design, usability and performance. The interface is intuitive with a minimal learning curve. Content is optimized for use on smartphones and tablets. Pages load quickly even with poor connectivity.
Stringent security measures are implemented including SSL encryption, fraud detection and strict PCI compliance protocols. Users can shop with full confidence that their financial information is protected.
Customer support is available 24/7 via phone, email and chat. The FAQ section covers most common queries. Customers can also initiate returns or raise complaints through the app.
The app receives frequent updates to add new features, improvements and bug fixes. Customer feedback is constantly gathered and incorporated to enhance the shopping experience.
In its first few years, the Big Bazaar online shopping app has seen strong adoption among consumers looking for the convenience of mobile shopping. It has simplified the process of browsing and buying from Big Bazaar while retaining the attractive pricing the chain is known for. The app’s features cater specifically to Indian shoppers’ needs and preferences. For Big Bazaar, the app provides a valuable omnichannel presence that complements its brick-and-mortar stores.