Big Bazaar in India, owned by the Future Group, is one of India’s largest hypermarket chains. With over 250 stores across the country, Big Bazaar is a popular destination for value shopping for clothes, home furnishings, kitchenware, and more. In recent years, Big Bazaar has also expanded into online shopping through its website www.bigbazaar.com and mobile app.
Introduction to Big Bazaar Online Shopping
Big Bazaar launched its online shopping website and app in 2015 to complement its brick-and-mortar stores. This allowed customers to shop from the comfort of their homes and gave Big Bazaar wider reach across India. The online store mimics the in-store experience by categorizing all products neatly and offering regular discounts and deals. Attractive initiatives like free home delivery, cash on delivery, EMIs on debit/credit cards, easy returns, and reward points add to the appeal.
Product Range
The Big Bazaar online store stocks over 200,000 products ranging from grocery, vegetables, and household supplies to fashion, accessories, electronics, and more. Big Bazaar manages its own private labels like Tumblers, DJ&C, Koryo, Softline, and Shrishti which offer quality at affordable prices. National and international brands across categories are also available. Groceries, home and kitchen, beauty, toys, automotive, etc. each have separate sections for easy navigation.
Pricing and Discounts
Value retail is core to Big Bazaar’s identity, reflected in its “Is se sasta aur accha aur kahin nahi” tagline. Lower prices are managed through economies of scale and regular promotions like Wednesday Bazaar which offers big price cuts. Discounts through bank offers, e-wallet payments, coupons and voucher codes also help lower effective prices. Combos allow customers to buy multiple products together at reduced rates.
Payment and Delivery
Big Bazaar offers a range of payment methods including credit cards, debit cards, net banking, e-wallets, and cash on delivery. Grocery orders generally take 24-48 hours for delivery while other items may take 2-5 days. Delivery is free on orders above Rs. 999 or customers can opt for express delivery at extra cost. The online store is integrated with logistics partners like XpressBees for quick and timely fulfillment across India.
Mobile App and Desktop Site Features
The Big Bazaar shopping app and website allow creating accounts, browsing products easily, adding items to bag, applying promo codes during checkout, selecting delivery slots, tracking order status after placement, rating products etc. Key features include personalized recommendations based on browsing history, wishlisting items, notifications on new deals and offers, and easier reorder of frequently purchased items. Both platforms are user-friendly with descriptive product information and images.
After-Sales Service
After-sales support for online orders is facilitated through a dedicated customer care number. Issues like delays, cancellations, refunds, grievances etc. can be resolved quickly by getting in touch with representatives. Customers also have the option to visit nearby Big Bazaar outlets with order invoices and relevant paperwork for redressal. Dedicated customer experience teams work towards quick issue resolution.
Future Growth and Expansion Plans
Currently accounting for a small portion of overall sales, Big Bazaar aims to aggressively grow the contribution from its online channel. Wider delivery reach across India, more products in categories like electronics and furniture, slot-based delivery, regional language interfaces, interactive AR-based shopping, tie-ups with food and grocery apps, integrating UPI gateway, blockchain for security etc. have been identified as focus areas for the future.
Big Bazaar also plans to enhance omnichannel capabilities for a unified customer experience by integrating store and online promos, easier order pick-up and return across channels, consistent pricing and offers and a singular loyalty program.
In a price-sensitive market like India, Big Bazaar has always positioned itself as an affordable shopping destination. Complementing its popular chain of hypermarkets and supermarkets, online shopping options have now made Big Bazaar accessible to more customers across India. With major investments planned towards strengthening its e-commerce platform, Big Bazaar is poised to dominate value retail in India across physical and digital channels.